Yes—most established interior design studios should publish some form of pricing signal. Not because a bespoke commission can be reduced to one number, but because complete silence forces suitable clients to guess and invites unsuitable clients to enquire. The right answer is rarely a universal package price. It is a clear explanation of the financial threshold, fee structure and variables that shape a real proposal.
01 / NAME THE NUMBER
Decide what you are actually disclosing. A design fee is what the studio charges for its professional work. A minimum project value may refer to the overall design, procurement and build opportunity. A client’s total project budget may include construction, products, contractors and taxes. A paid consultation is a separate defined service. Never publish ‘projects from £50,000’ unless a visitor can understand which of these £50,000 describes.
02 / MATCH PRICE TO CERTAINTY
If the scope is repeatable—a ninety-minute consultation, room review or fixed deliverable—publish the full price and exactly what it includes. If the work is bespoke, publish a minimum engagement, a representative range or the method used to establish the fee. The less predictable the commission, the more important it becomes to explain the variables rather than manufacture false precision.
03 / USE A QUALIFICATION SIGNAL
For full-service work, a sentence such as ‘Most whole-home engagements begin with project budgets from…’ can create useful context when the figure is real and consistently enforced. Pair it with property type, location, likely scope and what sits outside that number. A minimum that the studio routinely waives is not positioning; it is theatre. Base the threshold on profitable completed work and the projects the studio is genuinely equipped to deliver.
04 / DO NOT HIDE BEHIND POA
‘Price on application’ protects flexibility but contributes almost nothing to a visitor’s decision. If an exact number is impossible, explain how fees are calculated: fixed by defined scope, hourly for uncertain work, percentage-based for procurement or a combination. Name the information needed for an estimate. The objective is not to quote before discovery; it is to show that pricing follows a method rather than mood.
05 / STATE WHAT IS INCLUDED
A number without scope creates the wrong comparison. List the stages, meetings, drawings, sourcing, procurement, installation support and revisions the fee covers. Separate professional fees from products, contractor costs, travel and other third-party expenditure. If VAT or another unavoidable charge applies to an advertised consumer price, present the information clearly and obtain appropriate professional advice rather than burying it later in the journey.
06 / PUT IT WHERE DECISIONS HAPPEN
Do not isolate pricing inside an FAQ nobody reaches. Place the primary signal on the relevant service page, repeat a shorter version near the enquiry step and keep the language consistent in the contact form. Let project stories show the complexity behind the investment. One clear statement in three decision contexts is more useful than a standalone pricing page filled with defensive explanation.
07 / ASK FOR RANGE, NOT A CONFESSION
An enquiry form should offer several realistic budget bands plus ‘not yet established’. Explain why the question is asked: to assess fit, scope and the right next conversation. Do not request a budget while withholding every indication of your own threshold. Qualification works when both sides contribute useful information, not when the prospect is asked to reveal everything first.
08 / REVIEW REAL ENQUIRIES
Track the next twenty serious enquiries. Record stated budget, service requested, fit, proposal value and outcome. If many suitable clients misread the number, improve its label and context. If low-fit enquiries remain unchanged, the problem may be positioning or service clarity rather than price visibility. If strong prospects consistently sit below the threshold, decide whether the minimum or the target market is wrong—do not quietly negotiate against the website every week.
09 / PUBLISH THE SMALLEST HONEST SIGNAL
Start with the least detail that still helps a client decide: a paid-consultation price, minimum design fee, typical project range or a transparent calculation method. Add the scope, exclusions and review date internally. Revisit the figure when delivery costs, team capacity or positioning changes. Pricing copy is operational information, not permanent brand poetry. Its job is to make the first conversation more informed.