Foundation first
The website is making visitors work too hard. Clarify the offer, navigation and core proof before adding more content.
Is your website doing justice to the work?
A practical review for interior design studios: 25 checks across the decisions that shape clarity, confidence and enquiry quality.
Start the review ↓Open your website on desktop and mobile. Give every statement 0 if it is missing, 1 if it is partly true, or 2 if it is clear and consistent. Add the five pillar totals for a score out of 50.
Be strict. Score what a first-time visitor can see—not what the studio already knows.Positioning
Can the right client understand the studio in one screen?
- 01
The opening message names what the studio does and who it is for.
0 1 2 - 02
Location, project type or market is clear where it matters.
0 1 2 - 03
The studio's point of view is specific rather than interchangeable.
0 1 2 - 04
Primary services are easy to find without reading every page.
0 1 2 - 05
Every major page leads towards one sensible next action.
0 1 2
Portfolio
Does the work read as evidence—not just a gallery?
- 01
Projects are curated around the work the studio wants more of.
0 1 2 - 02
Each featured project has its own stable, shareable page.
0 1 2 - 03
Project pages explain context, brief, response and outcome.
0 1 2 - 04
Images have a deliberate sequence, pace and useful captions.
0 1 2 - 05
Visitors can move naturally from one relevant project to another.
0 1 2
Trust
Is there enough proof for a serious enquiry?
- 01
The people behind the studio are visible and credibly introduced.
0 1 2 - 02
The process explains what working together will actually feel like.
0 1 2 - 03
Claims are supported by project detail, testimonials or recognition.
0 1 2 - 04
Contact details and a clear route to enquire are easy to verify.
0 1 2 - 05
The writing sounds like the studio rather than generic design copy.
0 1 2
Experience
Does the website carry the atmosphere of the physical work?
- 01
Typography, spacing and image treatment feel intentional and coherent.
0 1 2 - 02
Navigation labels are predictable and important pages stay within reach.
0 1 2 - 03
Motion adds orientation or atmosphere without delaying the visitor.
0 1 2 - 04
The mobile experience feels composed rather than merely compressed.
0 1 2 - 05
Text remains readable, controls remain usable and focus states are visible.
0 1 2
Technical readiness
Can search engines and people reliably use the site?
- 01
Every page has one clear topic, title and search description.
0 1 2 - 02
Images are appropriately sized and the first screen loads promptly.
0 1 2 - 03
Project imagery includes accurate alternative text where needed.
0 1 2 - 04
Internal links connect services, projects, insights and contact routes.
0 1 2 - 05
Analytics, indexing, sitemap and conversion tracking are checked.
0 1 2
A score is a starting point, not a verdict.
Focused improvement
The essentials exist, but gaps in project storytelling, trust or usability are weakening the overall impression.
Strong with gaps
The experience is credible. A small number of high-leverage changes can make it more distinctive and easier to act on.
Ready to iterate
The foundations are strong. Use enquiry quality, search visibility and user behaviour to guide the next refinements.
If the audit revealed a gap between the quality of your spaces and the quality of their digital presentation, we can review it together.